A marketing plan your team can run on Monday.
A marketing strategy for a service business answers four questions: who books and why, what to say to them, which channels to use and how you will know it is working. We deliver it as a working plan, with positioning, content pillars, channel mix and a KPI plan, in about a week rather than a quarter.
THEBRANDOERS Proof receipt
Most strategy decks describe the market and stop there. A plan you can run says what to publish next week, where the budget goes this month and which number tells you it is working. That is what we hand over.
Everything, one team.
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Positioning and messaging
Why a client should pick you over the business down the street, said in their words.
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The questions clients ask before they buy
The content that answers them, in the order people ask.
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Channel and format priorities
Where to show up, in what format, and what to stop doing.
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A 90-day content calendar
Themes and formats for the next three months.
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Budget split
How spend divides between content, ads and tools at your size.
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A KPI plan
The few numbers that matter and a monthly reporting rhythm.
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Free audit
A written audit of where you stand today: brand, content, ads and competitors, in your inbox within 24 hours. The 30-minute call is optional.
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Working session
Your team and ours in one room or one call, deciding the calls that matter.
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The plan, in five business days
Written, refined with your feedback, ready to run.
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Execution
Your team runs it, or we do, starting the following week.
No spin. Just receipts.
Where we run it.
Price
A written proposal within 24 hours of your feedback.
Pricing is scoped to your business. After your free audit, you get a written proposal within 24 hours of your feedback.
Start with the auditMarketing strategy, answered.
01 What is the difference between a marketing strategy and a marketing plan?
Strategy is the choices: who you serve, why they should pick you and where you compete. The plan is what follows from those choices: what to publish, where to spend and what to measure. We deliver both in one document your team can act on.
02 How long does it take?
A working session, then the written plan in five business days. Execution can start the following week.
03 Do we have to hire you to run it?
No. The plan is yours and works with any team. Many clients hand the execution to us, but that is a separate decision.
04 How much does a marketing strategy cost?
It depends on scope, so there is no price list. After your free audit, you get a written proposal within 24 hours of your feedback, with exactly what is included and what it costs.
05 Is this a fractional CMO?
It is closer to a fractional CMO’s first month: the choices, the plan and the numbers. If you want someone to own it month after month, we can run it with you.
See where you stand first.
Free marketing strategy audit: a written audit within 24 hours, yours to use with any team. No pitch, no commitment.
Get the free audit