U.S. Marketplace
We sell on U.S. & UK marketplaces. From inside the account.
Amazon, Walmart Marketplace, TikTok Shop, Etsy, Faire and your own Shopify store — in the U.S. and the UK — run on rules you don’t learn from articles. A list price isn’t the price paid, a permanent discount is invisible in search, and half the levers that drive sales are buttons nobody has pressed. We go into the account, find what isn’t working, and build what’s missing — from label compliance to ads to the brand storefront.
- Amazon (US & UK)
- Walmart Marketplace (US)
- TikTok Shop (US & UK)
- Etsy
- Faire (wholesale)
- Shopify
Case study · Lucy’s Renewals
One product. Six channels.
Lucy’s Renewals is a U.S. skincare brand with a single hero product. When we took it on, it lived on one marketplace. It now sells across six — three of them already trading, three clearing their last platform gate. Below is what each one actually took.
1 → 6
channels built out from a single listing
−50%
wasted ad spend, day one
86%
of checkouts abandoned — cause found and fixed
1 yr
accidental discount caught, through 2027
Amazon
The account we inherited
A year-long scheduled discount running to July 2027 that the owner never knew about — a permanent price cut wearing the costume of a promotion. Storage fees quietly draining margin, never once counted. Amazon Vine already spent a year earlier, so the entire review plan rested on something that could no longer happen. Ads running well under their real breakeven, with spend cut the same day the math came back. We repositioned the listing, produced the gallery, A+ Premium and Brand Store in-house, and corrected the brand-registry attributes.
Walmart Marketplace
Opened
Business verification came back rejected. The cause was not the business: one field had to match a federal record character for character. We pulled the correct document ourselves from the state registry — free, in minutes, without asking the client for anything — and verification passed. Then the real blocker surfaced: cosmetics is a gated category, so the listing was held on compliance grounds, not on quality. That goes through restricted-category vetting, which is the file we are running now. Store, warehouse and seller-fulfilled shipping are live.
TikTok Shop
Unblocked, then run
The shop sat blocked for six days on a restricted category with nobody watching. Once open we ran a daily content schedule and built the affiliate programme — and found out fast why it produced nothing: commission-only invitations do not move creators. Of dozens invited, one accepted and none published. The platform then retired manually built Shop Ads, leaving one automated buying mode whose realistic daily floor sits far above what this brand should spend. So we did not spend it. Knowing which channel not to fund is part of the work.
Etsy
Opened
Chosen deliberately over eBay, which we rejected: a demand-capture marketplace where an unknown skincare brand competes with discounted household names and pays more commission for worse traffic. Etsy keeps the full margin and puts the jar in front of people already searching with intent. We wrote the complete listing pack — copy, tags, shop identity, banners — and handled the production-partner disclosure the platform requires without making the manufacturer public.
Faire
Wholesale, opened
The one channel that can move real volume, through salons, spas and podiatry practices. Free to list, with commission only on retailers Faire introduces. We also left the “woman owned” badge unticked: ownership is split evenly between two members and the platform requires a majority, so ticking it would have been a false declaration in exchange for a marketing badge. That is not a trade we make on a client’s behalf.
Shopify
The store they already had
Traffic was arriving and dying at the last screen. The cause was not the copy, which is where most audits stop. Free shipping started at nearly four times the price of the product, so in practice every order met a surcharge at checkout — and 86% of the people who got that far left. We moved the threshold so the two-jar pack qualifies, deleted a permanent “was” price that had never been real, corrected weights and costs, replaced the lead image, and registered the store for Florida sales tax — the only channel carrying that obligation, since the marketplaces collect it themselves.
How we work
Every claim traced back to the physical label.
Before a word of marketing went anywhere, we read the label on the jar and traced every claim on every channel back to the eight ingredients actually in the formula. The ones that didn’t survive the trip were pulled.
The balm contains beeswax, so it is not vegan. It carries an added vanilla note, so it is neither fragrance-free nor “100% natural.” Those words came off the listings before a platform, a competitor or a regulator found them.
Most agencies inherit the claims already on the listing and optimise around them. We check whether they are true first — a marketplace suspension costs more than any campaign returns.
Lucy’s Renewals is a U.S. account. The same playbook runs on Amazon UK and TikTok Shop UK — the same hidden levers and breakeven math, localized for UK VAT and FBA-UK.
What we do
Six channels, one account owner.
The whole line-up, not a highlight reel. Everything below is work we run ourselves, inside the client’s accounts. Scope and pricing are quoted per brand.
Channel operation — monthly
05-
Amazon US — Seller Central
Listing, stock and FBA decisions, Brand Store, A+ Content, account health, Buy Box. Weekly cadence.
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TikTok Shop
Catalogue, product page, commission settings, sample programme, Shop Ads commission. Weekly cadence.
-
Walmart Marketplace
Listing, fulfilment settings, order flow, returns, item quality. Weekly cadence.
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Etsy
Shop, listings, policies, seasonal tags, Etsy Ads on a small budget. Monthly cadence.
-
Faire — wholesale
Wholesale profile, product sheets, trade pricing, retailer outreach, Faire Direct. Monthly cadence.
Openings & unblocks — one-time
07-
Walmart — restricted-category approval few agencies do this
Compliance file, eligibility request, Brand Portal on the registered trademark, approval tracking. Blocked categories are where most brands simply lose the channel.
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Etsy — shop opening
Identity verification, company details, policies, first listings, taxonomy and tags.
-
Faire — wholesale opening
Brand profile, product sheets, trade price architecture, minimums, shipping terms.
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Amazon — Brand Registry enrolment
Filed on the USPTO trademark. Unlocks Brand Analytics, Stores, premium A+ and listing protection.
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Amazon — listing repositioning
Title, bullets, description, backend search terms, keyword taxonomy, photo brief — built on the claims strategy.
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Amazon — A+ Content
Modules to Amazon spec, source files handed over.
-
Multi-marketplace audit
Every sales and ads account, three-tier price analysis (list / shelf / subscriber), competitive position, channel plan.
Advertising
06-
Amazon Ads
Sponsored Products and Sponsored Brands: keywords, bids, negatives, search-term report. Judged on ACOS/TACOS.
-
TikTok Ads / Shop Ads
GMV Max and Shop Ads campaigns, creative rotation, budget caps, creator video authorisation.
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Walmart Connect
Sponsored Products on Walmart.
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Google Ads — Search & Shopping
For the own store: brand defence, Shopping feed, non-brand where margin allows.
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Meta Ads
Prospecting and retargeting for the own store.
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Ad account setup (per platform)
Account, pixel/tag, conversion events, seed audiences, campaign structure, budget caps.
Affiliates & creators
03-
TikTok Shop affiliate programme
Creators vetted on real sales history and audience fit, weekly batch invites, commission and sample settings, follow-up.
-
Amazon Creator Connections
Creator campaigns, commission offers, invitations and result tracking.
-
Affiliate programme build
Commission structure, creator offer, invitation copy checked against claims, sample programme, tier criteria.
Own store (DTC)
03-
Shopify — store operation
Product pages, conversion, shipping rules, email capture, on-page SEO, micro-changes. Weekly cadence.
-
Shopify — conversion audit
Funnel, traffic quality, referral sources, shipping thresholds, price architecture. Output: a prioritised change list.
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Sales-tax registration (per state)
Nexus identification, the registration path, what platforms collect as marketplace facilitator and what stays the seller’s. Does not replace an accountant.
Compliance, strategy & reporting
04-
FDA / MoCRA claim checks few agencies do this
Every text, image and creator brief checked before publication. Covers FTC disclosure of paid partnerships too.
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Claims strategy
What the product can and cannot say, with the regulatory reason. The document that then governs everything produced on every channel.
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Consolidated monthly report
Every sales and ads account in one document, with decisions and next steps. Not a platform export.
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Channel strategy
Which channels open, in what order, with a price architecture that holds across all of them. Includes competitive analysis.
What sets this apart
01
We work inside the account, not next to it.
We don’t hand over recommendations for the client to implement. We go into Seller Central, the ads console, the Store builder — we fill in, build, verify. The client presses the final button, that’s it.
02
We produce the creative ourselves.
Gallery images, A+ modules, Store banners — all produced in-house, to the platform’s exact spec. No middlemen, no one-week turnaround for a text change.
03
We’ll tell you what isn’t worth doing.
We stopped a client-approved budget increase because the numbers didn’t support it. We dropped a review push because Amazon already sends them automatically. A client who hears a reasoned “no” stays longer than one who’s sold everything.
Selling on Amazon, Walmart or TikTok Shop?
Start with an account audit — a concrete read on the margin you’re losing to fees, discounts and mis-set ads, and the levers you haven’t switched on yet.