Listings first. Buyers follow.
Marketing for car marketplaces and mobility technology companies: acquisition on the side of the market that is short, video that makes a technical product easy to understand, and B2B campaigns around launches and trade shows.
THEBRANDOERS Proof receipt
A marketplace with too few listings loses buyers, and one with too few buyers loses sellers. Most campaigns chase whichever side is easier to reach. Platforms that grow fix the short side first. Mobility technology has a different problem: a product most buyers do not understand yet.
The system, row by row.
- 01
The short side first
Campaigns and content aimed at whichever side of the marketplace is holding growth back.
- 02
Video that explains the product
Reels and shorts that show what the platform or the vehicle does, engineered for distribution.
- 03
Launches and trade shows
Paid B2B campaigns around events, aimed at the people who can sign.
- 04
Both sides measured
Separate tracking for seller sign-ups and buyer enquiries, so budget follows the side that is short.
Automotive platforms, answered.
01 How do car marketplaces grow both sides of the market?
By working out which side is short and marketing to it directly: content that shows how simple it is to list or to buy, campaigns aimed at people ready to act, and a sign-up path that asks for as little as possible.
02 What have you done in automotive?
For Direktcar, a car marketplace, we built a content engine of reels and shorts with consistent viral hits. For PIX Moving, an autonomous mobility company, we run the paid B2B campaign for the Paris Motor Show 2026.
03 Do you work with dealerships?
Our focus is platforms: marketplaces and mobility technology. Dealership marketing is a separate specialty with its own agencies.
04 How much does it cost?
It depends on scope, so there is no price list. After your free audit, you get a written proposal within 24 hours of your feedback.
Want this for your automotive platforms?
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