01 — Technology
Why a marketing agency built its own AI sales agent
By Bogdan Ladaru · Co-founder & CEO · Updated Jul 11, 2026
Short answer
We kept winning leads for clients and watching them die in inboxes. So we built Leadaro — an AI sales agent that answers in ~5 seconds, qualifies and books. Today it runs our own funnel and our clients'; published results: +30% conversion at Sweat Concept Fitness, 2x at Reconnect Clinic.
We are a marketing agency. Our job ends, in theory, when the lead arrives: the campaign worked, the phone number is in the inbox, everyone is happy. Except that is exactly where we kept watching the money burn.
The problem we saw at every single client
A clinic pays for ads. The ads work. Ten people write on WhatsApp, Instagram and the site form — at 9 PM, on Saturday, during procedures. The receptionist answers Monday morning. By then, half of those people booked somewhere else. Nobody did anything wrong: reception has a job that is not answering DMs at midnight. But the lead we were paid to bring in was already gone.
„A lost lead is not a missed message. It is a client who pays your competitor."
So we built the thing we needed
We looked for a tool that answers instantly, in natural Romanian, on every channel a lead can arrive on — and books straight into a real calendar. We did not find one we would trust with our clients. So our team built it: Leadaro.
- Answers in ~5 seconds, non-stop: WhatsApp, Instagram, Messenger, voice calls, SMS, web forms and ad forms.
- Asks your qualification questions and scores every lead — no more "thanks, we'll get back to you".
- Offers a slot from the real calendar and confirms the booking on the spot.
- Everything lands in the CRM with source, score and the full conversation.
The first client was us. Our free-audit funnel runs on Leadaro — every application you send on thebrandoers.com is answered and organized by it. We would not ship a tool to clients that we do not run our own business on.
What changed (numbers published by clients)
- Sweat Concept Fitness: +30% conversion rate.
- Reconnect Clinic: conversion rate doubled.
- Built in Romania, hosted in the EU, GDPR-compliant, with a public versioned roadmap.
Why this matters when you pick an agency
Most agencies sell you the top of the funnel and wish you luck with the rest. We think the job is only done when the lead becomes an appointment — which is why we own both halves: the campaigns that bring leads in, and the technology that closes them. That is what "doers, not deck-makers" means in practice.
Leadaro is live at leadaro.ai. If you want to see where your own funnel leaks, start with the free audit — we will show you, in writing.