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Dr. Diana Case Study

From Camera-Shy to Viral Sensation

When Dr. Diana Gheorghita, a Plastic, Reconstructive, and Aesthetic Surgeon, came to us, she had no online presence and zero experience in front of the camera. But with a carefully crafted strategy and our media training, we’ve transformed her into a viral sensation with millions of views across Instagram and TikTok. Today, her schedule is fully booked, and she’s recognized as a pioneering figure in her field.

The Secret Weapon: Bold Differentiation

What set Dr. Diana apart was her willingness to break boundaries. As the first surgeon to address penis augmentation on social media, we built a strategy designed to make a boom around this unique offering. Once her content gained traction, we broadened the focus to showcase her expertise in other surgical interventions, eventually landing her spots on national TV shows.

The Challenges and Triumph: From Camera-Shy to Confident

One of the biggest challenges was that Diana was extremely camera-shy at the start, often freezing in front of the lens. To overcome this, we developed a custom media training program, helping her build confidence and find her brand voice. Now, she effortlessly delivers messages that align perfectly with our strategy, becoming a relatable, trusted expert in her field.

Our Role: Full-Service Management

We handled everything from the ground up:

  • Strategy development and execution.
  • Shoot planning and managing content production.
  • Video editing and graphics creation.
  • Implementation of content across social media platforms

Community management that nurtures engagement with her growing audience.